Design

Many agencies claim to be integrated—but are they really? At Camden, integration happens before your very eyes, which is why we are also a completely self-sufficient in-house design agency.

We craft the visual showcase for brands by developing graphic identities and platforms, web interfaces and more. Human beings retain significantly more of what they see than what they read. Our credo? Fewer elements, more impact. Design is its own language, through which the uniqueness of top-performing brands is expressed. This is what we call USL (Unique Selling Language). Facilitating understanding, design makes you recognizable, unequalled. But no matter how innovative it is, it must never minimize the human brain’s recognition process.

Design is everywhere—in the shape of a piece of furniture, the serif of a font, in space management, in the processing of a photo or the selection of colours. However, although intimately connected to the esthetic, design exists above all else for a single purpose: to simplify life. At Camden, design truly combines its functional nature with esthetical aspirations.