Initially founded in 1991 by Claude Dutil under the name Défi, the Agency has taken great strides since its beginnings on Rue St-Paul in Old Montreal. Having made its start as a boutique agency primarily focused on marketing, since 2012 Défi has been a completely integrated agency. Two members of the team with almost 10 years’ experience at the agency, Marie-Michèle Jacques and Mathieu Bédard, bought it from its founder in 2013. Since then, Défi continues to grow and underwent a complete transformation in September 2015 to reflect the vision of its new owners. This is how Camden was born, in a new space, in Complexe de Gaspé, in Montreal’s Mile End neighbourhood. May 2016 saw Camden join forces with storied Montreal design studio CGCOM to create a single entity with decades of award-winning experience in print and web communications. With the opening of the agency’s Toronto office in 2017, Camden is now home to more than 30 employees.